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Abstract

The project world2B consists of composing a multimedia narration of the contemporary world, its transformation and potential evolution on a web platform.
The platform, to be launched during the next Genoa Science Festival (October 25 – November 4, 2018), will host an organized collection of “articles”, i.e. texts, audio files, images and/or videos, submitted by whoever has elaborated thought in a form that makes it compatible with the rest of the mosaic. Each article is characterized by a list of tags chosen by its authors and is linked to another article that is already on the platform.
The speakers of the Festival are encouraged to contribute, thereby seeding the ground for the active participation of visitors and participants to the Festival. Anyone wishing to contribute will be able to do so by choosing which article to connect to and to which keyword, submitting their contribution on https://www.world2b.it.

Biarritz Studio di arti e di pensiero

The web age opens with the hypercomplex, hyperfast, hybrid and digital. This set of factors, entirely new in human history, generates disorientation and a growing need for a home where to redefine ourselves and thus the world. Disorientation is a phenomenon that manifests itself at different scales:

  • people perceive it in the difficulty of finding a direction in the search for meaning, in the lack of perspective on the future, in solitude and dissatisfaction;
  • companies suffer it in the rapid obsolescence of products or services, in the loss of market shares and competitiveness;
  • cities, states and institutions face it in ineffectiveness of public action and decreasing economic results, in communicative detachment, in disaffection with politics, inhibition of change and innovation.

But complexity, speed and hybridization can be used, through digital technology, to recover the sense of belonging to the community and to reaffirm the centrality of the individual. We cannot deal with hypercomplexity as single human beings. The individual mind-power has structural limitations increasingly challenged by the quantity of information one should be able to elaborate without being overwhelmed. Machines and artificial intelligence can help humans, but cannot replace them. One of the fundamental characteristics of the new era is the network dimension, a social system consisting of nodes connected to one another by a web of links. The network does not annihilate the role of individuals: on the contrary, it enhances it in a plural context. A node can be thought of as an identity which transmits and receives intelligence in order to form both individuals and communities.

The cultural association Biarritz Studio di arti e di pensiero is conceived as a place where the individual thought can come to light through hybridization and collaboration processes with others; a place where creative thinking can find the professional skills and the practical conditions that can transform it into experience.
The association is open to everyone, without distinction, prejudices and barriers, with firm refusal to any form of abuse and exploitation. In this non-ideological context, we share the anthropological vision of the Universal Declaration of Human Rights. The values that inspire us are sincerity and listening, and our style is shaped by the pleasure deriving from the collective search for meaning.

The world2B project

In the immense network of relationships between people and things that we call “world” each of us represents a string which can resonate with every other string when we trigger it with our own voice. The complex echo that it generates with rapidity and penetration identifies individuals as constitutive elements of the existing world. Our creative potential is a prodigious value from which we can start to redefine our sense, a value that can be empowered using a simple, graceful, symbolic pencil, an expressive tool by which we testify our existence.
The narration of the present time is both an objective and an instrument. If developed with a sufficiently rich manifold of contributions, but structured in a simple way, it allows for a multiplicity of readings, vistas through which an orientation is indeed possible.

Science Festival 2018: the start

The realization of the platform world2B is an ambitious goal that we want to pursue together with everybody sharing our trust in its usefulness and power. The platform will be launched on the occasion of the Science Festival of 2018, whose theme is emblematically “changes”. We therefore invite all the speakers of the Festival to help creating the network of thoughts and visions that feed the platform by sending us their texts, photographs, videos or audio files, the necessary seeds for the blooming of the collective thought which is the heart of the project. They will be submitted to Biarritz Studio for publication on the platform.
The project will come to life and have maximum visibility during the Festival, when we will set up a drafting table open to the public for the presentation and discussion of the contributions that visitors, present or virtual, submit for publication.

How it works

world2B consists of a platform on the Internet designed for the insertion of items, called “articles”, one connected to the other according to the scheme that will be explained below. The articles are multimedia, in the sense that each of them can contain:

  • text (≤ 10, 000 characters);
  • images, i.e. photos, graphs, drawings (≤ 10 images);
  • videos (≤ 3 minutes);
  • sound, i.e. music and/or speech (≤ 5 minutes).

The indicated limitations are meant to help composing articles that are readable in a reasonably short time; some exceptions may be considered in the editorial phase, provided that the physical limit that the system allows, i.e. 128 MB per article, is not exceeded.
The articles are submitted online at https://www.world2b.it. Saving your work in temporary mode is possible. Once submitted, your article will be examined by Biarritz Studio that will decide whether to publish it, possibly after revision.

The anatomy of an article

Each article must contain:

  • title;
  • authors;
  • language: either Italian or English;
  • the “connecting pair” (title, tag); the title is the title of an existing article on the platform and the tag is chosen from the tags of that article;
  • up to a maximum of six other free tags, those you believe your article should be associated with, the keywords that describe the content of the article;
  • up to a maximum of three categories among: facts, places, ideas, nature, objects, people.

Departure: the first three articles

The founding contribution is “Hannah”, by Guido Conforti, that, starting from an ideal center, weaves the first thread of the canvas and therefore does not need any support. The second article “Diari, saperi”, by Filippo De Mari, is connected to “Hannah” via the word “ matita”. The word “matita” is in fact one of the seven tags of “Hannah” (the others being 2B, messaggio, mondo, relazione, scrivere, segno, that is 2B, message, world, relation, writing, sign). The connecting pair of “Diari, saperi” ‘is therefore (Hannah; matita) and proposes six further tags: architettura, ingegneria, medicina, scienze esatte, scienze sociali, scienze umanistiche (architecture, engineering, medicine, exact sciences, social sciences, humanities). In some sense, the whole text is composed in order to propose these six tags: they are of a universal nature and allow the first successive authors to find a reasonably wide area for their contributions and, consequently, to define a connecting pair. In other words, if no precise and pertinent tags are available, an author may opt for a pair like (Diari, saperi, engineering), (Diari, saperi, medicine), and so on. This is indeed the case for the third article, “Books, buildings, bytes” by Filippo De Mari, in English. Its connecting pair is (Diari, saperi,, architettura) and proposes new tags: library, building, book, bit, silence.
As for the categories, which are “people” for the first, “ideas, objects” for the second and “places, objects” for the third, they constitute further information that will be useful when analyzing the multitude of contributions, a conceptual feature independent of the tags, like the percentages of textutal, visual or musical contents.

And so on… Each article published on the platform, together with each of its tags, will serve as a groove for a new rowing, towards the construction of the canvas, the wide sail. A simplified model to refer to could be that of a spider web, where the spider represents anyone busy in a creative weaving act.


Given the speed of the information medium, the complexity of reality and the hybridization of knowledge, the web is likely to look more like this other one:


By connecting the various fragments to one another and traveling along all the possible roads of the narrable and the visible, we think that an extraordinary tale of the world will emerge, a flash of lightning

not very dissimilar to a spiderweb, but charged with an immensely more powerful energy.

It will be explored walking on many different paths, illuminating it from all possible directions, and creating views and vistas in continuous evolution. Its growth is a step towards the society of intelligence, where the winds of reason gently blow on the ocean of data.

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